INSIDE Chemistry – All videos now on YouTube!
HA was invited to participate in this year's social media campaign “INSIDE Chemistry” organized by the Northern German Chemical Industry Association (VCI-Nord). As part of this initiative, various companies in the chemical industry in northern Germany were presented in order to highlight their diversity, relevance, and everyday work.
Goals and content of the campaign
The chemical industry plays a central role in everyday life, but its diversity is often underestimated. There are often significant differences between public perception and the actual industrial reality, which is often characterized by reservations.
The “INSIDE Chemistry” campaign therefore aimed to convey a realistic picture of the chemical industry. A total of 20 companies from northern Germany were presented. The series of reports offers authentic insights into the working world of the participating companies and shows:
- What exactly do the different companies do?
- Why are their products important?
- What does a typical workplace look like?
- Who actually works behind the scenes?
The articles were published on the social media channels of VCI-Nord, including LinkedIn, YouTube, and Instagram.
Overview of our foundry chemistry
Foundry chemistry is essential for the production of sophisticated castings, such as those required in automotive and mechanical engineering as well as in energy technology. While many people rarely encounter our products in their original form, the castings produced from them are ubiquitous in everyday life.
With the HA video series, we have succeeded in providing an insight into the world of foundry chemistry and a look behind the scenes of our production in Hanover.