Close to the customer. Global. Sustainable.
We see ourselves as a part of the HA family with a tradition going back over a hundred years. Our stable ownership structure gives us the necessary flexibility to grow the company. Loyalty and continuity are our most important stability factors. Our employees, customers and business partners value this reliability and security.
"With a clear focus on reliability and efficiency, both in our products and service, we proudly serve our customers across the whole ASEAN region."
- Ken Chew - Chief Executive Officer
Our Mission Statement
Our Mission Statement is based on the principles set out in our Code of Conduct, which defines how we conduct our daily business and serves as a common guideline for all of our decisions and actions.
Being a family business, tradition is firmly anchored in our Mission Statement. After all, it is our tradition that gives us the power to shape a successful future. Our culture is founded on stability, flat hierarchies and open communication.
Our vision and our actions are based on 3 strong pillars:
In Market & Success, we focus on being close to our customers and thinking globally as long-term factors in our company’s success.
Reliability, trust and mutual appreciation are the solid basis upon which we build our leadership and partnerships.
With innovative solutions and an acceptance of our responsibilities, technological leadership is the third pillar that allows us to implement our vision.
What are our goals?
To be a technology leader and develop environmentally compatible solutions
To provide first-class service and problem-solving competence
To manage our company and resources sustainably
